# Coachmark vs Agent Game Plan

The closest tool to Coachmark, and a good one. Here is where each fits, honestly.

## The honest answer

Agent Game Plan is the closest product to Coachmark: a daily plan for agents, built by a real estate team, with leaderboards, chat rooms, and a Follow Up Boss connection, from $29 a month with a free tier. The difference is what the plan is built from and what keeps you going. Agent Game Plan plans from the deals and leads you log or sync, and motivates with competition. Coachmark plans from your verified MLS closings and your real ad exports, delivers the day by email with no login, and counts honest check-ins instead of rankings. If leaderboards fire you up and you live in Follow Up Boss, get Agent Game Plan. If you want coaching with receipts and no scoreboard, this is Coachmark's whole reason to exist.

## Side by side

| | Coachmark | Agent Game Plan |
| --- | --- | --- |
| Price | $149 a month flat | Free tier, Pro at $29 a month |
| Free trial | No trial. Cancel any time | 7-day free trial, no card required |
| The plan is built from | Verified MLS closings, your connected Facebook ad account, and your monthly TikTok export | Deals and leads you enter by hand, or synced from Follow Up Boss |
| The daily loop | Morning brief lands in your inbox, evening check-in is one tap from the same email. No login | Open the app each morning for the plan, log your day in the app |
| What keeps you going | Streaks that count honest check-ins, even on bad days | Leaderboards against agents in your city, state, or nationwide |
| The week | A weekly plan you approve before it starts, rewritten every Monday from what actually happened | A fresh daily plan plus end-of-day reviews |
| Teams | Built for one agent, not a team | Team plans with admin dashboards and team leaderboards |
| Extras | Deep market reports, and your coach answers inside Claude, ChatGPT, Grok, or Gemini | Referral network, chat rooms, and an API |

## Where Coachmark wins

- Plans from verified closings and real ad spend, not self-reported activity
- No new app habit. The day arrives by email and the check-in is one tap
- No leaderboard pressure. Honest weeks, not guilt trips
- You approve the week before it starts, and Monday rewrites it from results

## Where Agent Game Plan wins

- Much cheaper entry, with a real free tier and a 7-day trial
- Follow Up Boss sync means no manual entry if you already live there
- Community: chat rooms, a referral network, and named testimonials
- Leaderboards, if competing against other agents is what moves you
- Team features, if you run or join a team

## Questions

**Is Coachmark just a more expensive Agent Game Plan?**

No. The price buys a different engine. Agent Game Plan plans from what you log. Coachmark verifies your closings through your MLS and reads your actual ad exports, so the coaching runs on proof. If self-reported numbers are enough for you, their Pro plan is a fair deal.

**Why doesn't Coachmark have leaderboards?**

On purpose. Ranking agents rewards the loudest week, not the honest one. Coachmark streaks count check-ins, including the nights you report a bad day, because that is the habit that compounds.

**Does Coachmark connect to Follow Up Boss?**

No. Coachmark connects to your MLS through Flexmls and reads your monthly ad exports. It coaches from closed and verified work rather than from a contact manager.

**Which one is better for a brand-new agent?**

Try both against your own week. Agent Game Plan is cheaper to try. Coachmark's interview meets you at zero closings and builds a plan sized to your hours, which is exactly the stage where structure matters most.

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Competitor details were checked against their public site in August 2026. If something has changed, tell us at hello@coachmark.io and we will fix it.

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