# Coachmark vs Tom Ferry coaching: an affordable alternative

Tom Ferry sells private one-on-one coaching and a weekly group training membership. Here is what each option costs, how often it checks in with you, and where Coachmark fits.

## The honest answer

Coachmark is an affordable alternative to Tom Ferry coaching: $99 a month for a weekly plan and 2 or 3 tasks every morning that follow up on what you said you'd do, all built from your real numbers. Tom Ferry Core is $749 a month for 24 private sessions a year with a trained coach, and Elite is $1,299 a month for 48. Tom Ferry also sells Pivot, weekly live group training that lists $149 a month and showed a $99 founding member price in October 2026. Here is the honest split. A human coach and a community give you judgment, relationships, and live events that software cannot. Coachmark gives you daily structure, the part a scheduled session cannot carry on its own. If you can afford both, they stack well.

## Side by side

| | Coachmark | Tom Ferry coaching |
| --- | --- | --- |
| Price | $99 a month flat, cancel any time | Core $749 a month, Elite $1,299 a month ($8,388 or $14,488 a year billed annually, save 7%). Pivot group training lists $149 a month, with a $99 founding member price and a $999 yearly option shown in October 2026 |
| Check-ins | A brief every morning that follows up on yesterday | Core: 24 private sessions a year. Elite: 48. Pivot: live training every Tuesday, office hours on Thursday |
| Who coaches you | Software. No human coach, and it says so | Professionally trained one-on-one coaches (Core, Elite). Coaches and top producers teaching live (Pivot) |
| Built from | Your verified MLS closings and your real ad exports | Your sessions with your coach, plus Revii, Tom Ferry's accountability platform, for the action items you agree on |
| Free trial | No trial. Cancel any time | Pivot: 14-day free trial, no long-term contract |
| Community and events | None | Member Facebook groups, the Tom Ferry Referral Network, and Success Summit tickets (discounted on Core, one ticket on Elite) |
| Where you use it | Email, dashboard, or right inside Claude, ChatGPT, Grok, or Gemini | Revii on the web and in a mobile app, plus your scheduled sessions |

## Where Coachmark wins

- Shows up every morning, not 24 or 48 times a year
- Works from your verified MLS closings and real ad exports, so progress is proof, not a feeling
- $99 a month flat, no contract, cancel any time
- A plan sized to the hours you actually committed, rewritten every Monday from what happened

## Where Tom Ferry coaching wins

- A real coach with hard-won judgment, and a relationship with someone who knows your business
- Community and live events: member Facebook groups, the Referral Network, and Success Summit
- A deep on-demand library, Tom Ferry Learning, with recorded webinars, scripts, templates, and presentations
- Pivot's live weekly classes taught by coaches and top producers, with a 14-day free trial

## Questions

**What is an affordable alternative to Tom Ferry coaching?**

Coachmark is a daily accountability coach for real estate agents at $99 a month. It builds your weekly plan, hands you 2 or 3 tasks every morning, and follows up on what you said you'd do, working from your real numbers. Tom Ferry Core coaching is $749 a month and Elite is $1,299. Inside Tom Ferry, the lower-cost option is Pivot, weekly live group training that lists $149 a month. Pivot teaches you a system in a weekly class. Coachmark runs your own week, every day. Outside Tom Ferry, Buffini and Company lists One2One coaching at $549 a month, and Tim and Julie Harris list Premier Coaching at $997 a year.

**How much does Tom Ferry coaching cost in 2026?**

On tomferry.com in October 2026, Core coaching is $749 a month or $8,388 a year, with 24 private sessions a year. Elite is $1,299 a month or $14,488 a year, with 48 private sessions. Paying annually saves 7%. A Business Partner add-on runs $250 or $450 a month, depending on the plan. Pivot, the weekly group training membership, lists $149 a month, with a $99 founding member price and a $999 yearly option.

**Is Tom Ferry Pivot the same as Tom Ferry coaching?**

No. Pivot is a weekly live group training membership: a live session every Tuesday and office hours on Thursday, built from the expertise of more than 180 active Tom Ferry coaches. Core and Elite coaching give you private one-on-one sessions with a trained coach, 24 or 48 a year. Pivot comes with a 14-day free trial and no long-term contract.

**Can I use Coachmark alongside Tom Ferry coaching?**

Yes, and it works well. Your coach sets the strategy in your sessions. Coachmark turns it into a weekly plan and holds you to it every morning, in the days between calls.

**Does Coachmark have a human coach?**

No. Coachmark is software, and it says so. It reads your numbers, writes your weekly plan, and follows up with you every morning. It will not replace a mentor's judgment or a room full of agents at a live event. If you want those, a human coach is the right buy, and Coachmark can run your days alongside one.

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Tom Ferry details were read from tomferry.com (the coaching plans and pricing page and the Pivot page) on October 15, 2026. If something has changed, tell us at hello@coachmark.io and we will fix it.

[Get started](/signup) · [Pricing](/#pricing) · [Real estate coaching programs in 2026](/blog/real-estate-coaching-programs-2026) · [Coachmark vs a human real estate coach](/vs/human-real-estate-coach) · [AI coaching apps for real estate agents](/blog/ai-coaching-app-for-real-estate-agents) · [How a new agent stays accountable to daily prospecting](/blog/new-agent-accountable-to-daily-prospecting)